Reach Out to Us
ABOUT SCHICK
ABOUT US
Who We Are
SCHICK is an award-winning Pan-African fashion, beauty, and lifestyle publication created for the smart, stylish and successful African woman. Recognised as Fashion Magazine of the Year (2018 and 2022), SCHICK has become a trusted voice capturing the evolution of African style and the continent’s creative excellence.
Founded with a bold ethos to tell African stories with clarity and intention, SCHICK highlights the continent’s most compelling voices through powerful storytelling and imagery. From rising, emerging designers to established visionaries, we spotlight the people shaping the rhythm of African fashion and culture today.
Awards & Recognition
Over the years, SCHICK has been recognised for its contribution to fashion storytelling and cultural perspective. Beyond awards, SCHICK continues to be acknowledged by leading voices across fashion, media and culture for its editorial quality, its commitment to African excellence and its role in shaping modern narrative discourse.
Fashions Finest Africa
Fashion Magazine of the Year
2022
Fashions Finest Africa
Fashion Magazine of the Year
2018
Origin story
Our story begins with a click
SCHICK began as a passion project by Simi Esiri, a lawyer-turned-publisher with a deep love for fashion and an enduring obsession with writing about it. This passion first found expression through her personal blog, RubysView.com in 2008. Over time, she brought together a close-knit group of trusted friends and family who shared her love for African storytelling, culture, and photography. United by a common vision and inspired by the beauty and power of Africa’s 54 countries, they transformed what began as a hobby into a purposeful, pan-African publication for Africans around the world.
Driven by a commitment to high-quality content and original African storytelling, Simi officially founded SCHICK on 22 April 2017, in partnership with French champagne house Veuve Clicquot and Sterling Bank, the brand’s inaugural sponsors. Prior to this, SCHICK released a pre–soft launch insert-style edition in 2016 in collaboration with Lagos Fashion Week (formerly LFDW) together with complimentary eyeshadows courtesy of Zaron Cosmetics.
Starting out from a small co-working space in Lagos, Nigeria, SCHICK quickly earned a reputation for its creative approach, meticulous attention to detail, and unwavering pursuit of African excellence. Its dedication to authentically capturing the essence of each talent, client, and story continues to resonate with local and global audiences, allowing the brand to grow into a respected voice within Africa’s creative and cultural landscape.